Ribbon Community
$3 CAD from every Rocco's hat sold — excluding The Jason — will be donated to Ribbon Community.
Ribbon Community is a Vancouver-based organization supporting people living with HIV and those impacted by HIV stigma.
Wear your story.
Twenty-eight story-driven flat-brim snapbacks — expressive screen-printed artwork on the front, our gold Rocco's script and crown embroidered on the side, finished with an adjustable snapback closure.
Launch Pre-Order Flash Sale
November 16–22, 2026 · Pacific Time
Pre-order pricing on every design — only 10 hats per design, 280 hats in total. Regular prices return after the sale.
The construction
Every Rocco's hat.
Expressive screen-printed artwork
Bold stories printed on the front.
Gold embroidered side logo
Our signature Rocco's script and crown, stitched on the side.
High-quality fabric
Made to hold its shape and its story.
Adjustable snapback fit
Personalize the fit, your way.
01 · The maison
Headwear, treated like couture.
Every Rocco's cap begins as a story — a person, a journey, a turning point. The artwork is drawn to honour it, then screen-printed on the front with the care couture houses reserve for heirloom pieces.
The signature gold Rocco's script and crown are embroidered on the side. Considered proportions, high-quality fabric, an adjustable closure — a silhouette built to be kept.
The atelier sits between the mountains and the ocean in West Vancouver, British Columbia, where the collection is composed, refined and released in limited runs.
02 · Collection No. 1
Twenty-eight designs. Different journeys. Shared connection.
From The Rocco to The Julia, every design carries a name and a story — honouring identity, resilience, love and ambition.
The Rocco
The Entrepreneur
The Jason
First Nations Tribute
The Phil
Support & Ambition
The Julia
End the Stigma
03 · Product FAQ
How the hats are made.
Pre-orders
Production, delivery & refunds.
All 28 designs are offered together for pre-order. Only 10 hats per design are available — 280 hats in total. Pre-sale funds are used to place the manufacturing order.
Production begins after sufficient pre-sale funds are raised and the supplier order is placed. The first shipment is expected to arrive December 15, 2026 — pre-order hats are not ready to ship.
Prices are in CAD and exclude applicable sales taxes and shipping. Product images are design visualizations; final production details are confirmed on approved proofs.
Refund terms will be confirmed before the pre-order window closes on November 22, 2026.
04 · Giving back
Wear your story. Make a difference.
First Nations Tribute
The Jason
$5 CAD from every Jason hat sold will be donated to Indigenous Wellness Training Society (IWTS Canada).
The Jason carries its own commitment — supporting Indigenous wellness. Donors can give once or monthly.
Different stories. Shared purpose. Rocco's.
Find the story that speaks to you.
Twenty-eight designs. Different journeys. Shared connection.
Pre-order the collection