Ribbon Community
$3 CAD from every hat sold, excluding The Jason, will be donated to Ribbon Community.
Ribbon Community is a Vancouver-based organization supporting people living with HIV and those impacted by HIV stigma.
The maison
About Rocco's
Every hat has a story. This is ours.
Rocco's is named in honour of my pappa, Rocco Lavia, and his passion for fashion. His love of personal style inspired a simple idea: create something distinctive that people can make their own.
I'm Cameron Wasnea, founder and designer of Rocco's. Created in West Vancouver, our collection brings together bold artwork, personal meaning and a love for a great hat.
Each design is named after someone who inspires me. Together, their stories celebrate strength, friendship, ambition, love, neurodiversity, recovery and the freedom to be yourself.
Our flat-brim snapbacks pair expressive screen-printed front artwork with our signature gold Rocco's script and crown embroidered on the side. High-quality fabric and an adjustable fit complete the look.
Our mission
To turn personal stories into bold, meaningful designs that inspire self-expression and belonging. Rocco's celebrates individuality, challenges stigma and gives back to communities supporting people impacted by HIV and advancing Indigenous wellness.
Wear your story. Make a difference.
The owners
The people behind the hats.
Rocco's is owned and operated by Austin Miles and Cameron Wasnea, based in West Vancouver, British Columbia — between the mountains and the ocean, where every story in the collection begins.
Austin Miles & Cameron Wasnea
Owners · West Vancouver, British Columbia
Who we are
Your story belongs here.
Individuality is at the heart of Rocco's. We welcome different backgrounds, identities, abilities, bodies and ways of thinking. We believe style should give you room to express yourself — and that everyone deserves dignity, respect and belonging.
Choose a hat because its story feels familiar, because it reminds you of someone or simply because you love the design. The meaning you bring to it becomes part of its story.
Wear with purpose.
The Jason — First Nations Tribute
$5 CAD from every Jason hat sold will be donated to Indigenous Wellness Training Society (IWTS Canada).
The Jason — First Nations Tribute carries its own commitment, supporting Indigenous wellness. Donors can give once or monthly.
From the family inspiration behind our name to the communities we hope to support, Rocco's is built around connection.
Rocco's. Wear your story.
Pre-orders
Production, delivery & refunds.
All 28 designs are offered together for pre-order. Only 10 hats per design are available — 280 hats in total. Pre-sale funds are used to place the manufacturing order.
The first shipment is expected to arrive December 15, 2026 and customer orders shipped out starting Decemeber 16 2026.
Prices are in CAD and exclude applicable sales taxes and shipping. Product images are design visualizations; final production details are confirmed on approved proofs.
Refund terms will be confirmed before the pre-order window closes on November 22, 2026.
Contact
Questions about sizing, orders or wholesale? We're here.
- 1102–2120 Argyle Ave, West Vancouver, BC V7V 1A4
- +1 236 788 0788